Narratives are at least as old as human language. We started sketching things on rocks and cave walls that reflected what we did and the stories we told each other. The narratives became more complicated as we tried to explain the seasons and death. Those narratives have always had an element of deception because they reflected individual truths, not rational empirical facts. That came much later and even today the tendency is toward what on the surface at least, seems more colorful. Even in retelling facts in casual conversations we like to embellish because other people enjoy it. Being social animals our little embellishments are rewarded. Those fragments of untruths in our stories are a kind of deception – fragments of white lies, and a little bit of art, when they are judged to be good deceptions. If we reward something socially he is not much of a leap to reward something commercially. Popular music is a narrative embellished for popular appeal – at least most artists hope so. fact based films dramatize the real, collapse time, heighten visuals and accent select pieces of dialogue. They are lies, the truth and art. We’re not only comfortable with that, we have made it a mulch-billion dollar industry. Advertising is narrative. It is always a lie, sometimes it contains some truth and sometimes it is art. Study Shows How The Brain Responds To Deceptive Advertising
“What’s interesting here is that the moderately deceptive ads cause more activity during this second stage,” Wood says. That may be because highly deceptive ads are screened out more quickly and discarded as not meriting further attention.
Overall, when looking at both stages of brain response, researchers found there was greater brain activation when participants were exposed to moderately deceptive ads. But, if moderately deceptive ads stimulate more brain activity, does that make us more susceptible to the sales pitch in ads that trigger just a pinch of skepticism?
Apparently not. In a follow-up, behavioral component of the study, researchers interfered with the ToM stage, making it more difficult for participants to determine the intention behind the ads. As a result, participants more frequently believed moderately deceptive advertising. This suggests that the second stage is an important step that helps protect consumers by allowing them to better discriminate and screen out deceptive ads.
“Now that we’ve identified these stages of brain response, it may help future researchers identify underlying neural reasons why some populations are more prone to fall prey to deceptive ads,”
Ads where the first impression they were highly deceptive were tuned out very quickly. People may see or hear them, but the brain pretty much stops processing the information. The bad news is that plausible thought still deceptive advertising or any narrative for that matter gets some attention. The viewer entertains the possibility that this drink may make me loss weight and I will not have to exercise or this candidate has found a way to run a civilized society without ever paying taxes.
“Goldfish Salvation” Riusuke Fukahori
When struggling with artistic vision, Fukahori’s pet goldfish became his inspiration and ever since his passion and lifelong theme. His unique style of painting uses acrylic on clear resin which is poured into containers, resulting in a three-dimensional appearance and lifelike vitality.
This video gives you a glimpse of his amazing painting process.
This photo is from a slide show at flickr – Riusuke Fukahori
– Goldfish Salvation at ICN. The only things real are the ladle and the wooden tub.
Artist Riusuke Fukahori’s London debut exhibition “Goldfish Salvation” was held at ICN gallery from 1 December 2011 – 11 January 2012.
Agency: Bergman inc.
Production: Hexaproject inc.
Sound: “Early Morning Movabillity”, Jemapur
Fukahori paints every layer. Adds a new layer of resin, paints some more, repeating the process until completion. He seems to have some freakish M.C. Escher like math abilities built in to the way he sees space. He has to be able to anticipate down to the millimeter how the colors will form the final 3D effect.
black and white branches wallpaper. the center has a drop shadow to create some depth.
Leavitt’s consulting firm, Leavitt Partners, is also heavily invested in the health law’s exchanges and “has been advising companies and state legislatures” on how to build the new marketplaces. He has also said that companies and states will likely implement the measure despite the GOP’s efforts to unravel the law, arguing that “they recognize that individual insurance shoppers and small businesses have long been at a disadvantage, lacking the negotiating power of large companies that can demand better prices.”
Romneycare is going to haunt Mittens no matter how far to the extreme Right he is running now. The Affordable Care Act is still a government death machine according to the Fox News and Palin crowd.
Norah Jones, “Happy Pills” from the Little Broken Hearts album. Release date 5-1-12.