One of the citations on the gun sights, 2COR4:6, is an apparent reference to Second Corinthians 4:6 of the New Testament, which reads: “For God, who commanded the light to shine out of darkness, hath shined in our hearts, to give the light of the knowledge of the glory of God in the face of Jesus Christ.”
It is totally unacceptable for a contractor entrusted with national security to be peddling Christian propaganda. Trijicon is doing the Taliban’s work by reinforcing the perception that the U.S. is waging a Christianist crusade against Muslims.
Majikthise is correct about reinforcing perceptions. Publicly even G.W. Bush renounced the perception. In 2006 he said “Extremists in your midst spread propaganda claiming that the West is engaged in a war against Islam. This propaganda is false and its purpose is to confuse you and justify acts of terror. We respect Islam.” Though his supporters, especially the far Right Christianists, take statements such as Bush’s with a wink and node. They are at war with Islam, thus endangering the troops by fueling radical Islamist propaganda is actually the whole point of Trijicon’s biblical citations. Trijicon and the Islamic radicals cross their fingers and hope their bloody fantasies come true – “Oceania has always been at war with Eastasia .”
Creativity and emotion are what makes advertising successful, not the message it is trying to get over, new research shows. Dr Robert Heath, from the University of Bath’s School of Management, found that advertisements with high levels of emotional content enhanced how people felt about brands, even when there was no real message.
[ ]…The findings question “the assumption in most advertising models that it is the communication of the factual message that gives advertising its persuasive power. It seems to be the case that those who want their advertising to build strong relationships between the consumer and the brand would be well advised to focus more attention on the emotional metacommunication – the creativity – in their advertisements, than they do on the rational message communication.”
They stopped running it, but I remember a cell-phone commercial with a voice over of a young woman – also walking on the beach – in which she lists all of these perhaps grand dreams/goals she aspired to and how this cell phone would be her partner in realizing those dreams. There is a fine line between encouraging people to pursue their dreams, a life that is fulfilling – and encouraging the unrealistic ( think of the people on American Idol that clearly have no talent for singing pursuing a singing career for the next fifty years). That phone commercial crossed way over the line, but I wouldn’t be surprised if that companies sales spiked for a while because of it. Pure rationalism is both impossible and a straight jacket for the human imagination, but commercials often go to the most delusional extreme. This could also explain why what seems like really awful political ads work. It’s not the constructive ideas, the plans or the numbers – it’s the ability to engage people’s imagination on an emotional level.